A favicon (short for "Favorites icon"), also known as a page icon , is a small icon that is used by some browsers to identify a bookmarked Web site.
If you're trying to entice people return to your site from the Explorer's Favorites menu, it helps to prompt them with a special logo of some kind.
The display size of a favicon in the Favorites list is 16 x16. Files are recognized by the “.ico " extension. It works in Explorer 5 and above, and new other browsers also have the ability to use the favicon.ico file.
Creating favicon.ico can save your site some bandwidth if you have created a custom "404 File Not Found error" file - that file will be sent by your web server every time there is a request for a nonexistent "favicon.ico" file.
How Create a Favicon.ico file?
Go to this website: http://www.chami.com/html-kit/services/favicon/ and simply select a picture, logo or other graphic (of any size/resolution) for the "Source Image" and click "Generate FavIcon.ico " button.
Then upload the file to the Root directory of your site.
After designing your blog it's time to start thinking about promoting it. Search Engine and Directory Submission are important ways to generate traffic to your blog. Search engine and directory submission is the act of getting your blog listed with search engines and directories.
When submitting always be sure to read the submission guidelines. Search engines and directories are different, they have their own rules.
Submitting your blog to each search engine and directory individually, will achieve better results and get your blog listed quicker.
With a good organization you can keep track of your submissions and avoid multiple submissions to the same site. If you submit more than once, some sites will assume you are spamming them.
Search Engine Submission
There are hundreds of "companies" that make claims about submitting your site to thousands of search engines. Avoid these services; it is a complete waste of time and money.
Directories are important because:
They will provide you strong back links.
Improve your popularity.
Generally they are permanent linking.
There are some common rules for directory submission. Follow these rules before you submit your site.
They never accept mirror sites.
Sites with overlapping and repetitive content will not accept.
They generally don't accept sites that redirects on other link.
Sites with 'Under construction' status will not accept.
Affiliate/referral links generally not accept.
Don't use promotional language.
Submit your site in appropriate categories Some of Top Directories.
Free submission:
DMOZ.com/add.html is a massive directory that is republished in several other websites.
Zeal.com/ If your site is non commercial type than you can submit your site to Zeal.com.
Anchor text is the visible text showing in a link. In a normally built site, anchor text is usually used to indicate the subject and title of the page that it links to. Search engines put a very big importance on Anchor texts.
Keywords in anchor text enhance the relevance of the target page pertaining to the keywords used.
A mistake some newbie’s make is to put their website name into the Anchor Text. It is good if your domain contains your keywords, but if not, it is a waste of a perfectly good link. Many web sites no longer ranking because they use their official company name in Anchor Text.
Vary your text throughout your links Some webmasters have often focused on a single keyword phrase when choosing anchor text, it is important to understand how sites get penalized for having unnatural back link anchor text.
A site with organic, passively-obtained back links will have a wide variety of back link anchor text variations such as: "official site title", "keyword", "keyword synonym", "www.your-domain.com" and even "click here". People often link to you using the words in your domain name as the link text, so try to vary and combine your keyword throughout your links.
For example if your keyword is "laptop" you can use these phrases into anchor text: "cheap laptop", "best laptop", or even "notebook".
Use Anchor Text within your site A common mistake webmasters make is to use common words like "here" instead of content related keywords within their site.
Don't forget to use anchor text when link pages of your site each other.
